The Downtown Center BID is a group of members who are committed to improving the quality of life in Downtown Los Angeles. The DCBID serves as the ultimate resource for tourists, business owners, residents, and all things related to Downtown LA. Ferroconcrete was brought on to rebrand and reposition DCBID as the name and face of Downtown LA. I worked on the logo identity and art direction alongside Mike Payne and under the direction of Yo Santosa.